This course will provide you with useful information on how to start your research to build a strong business plan.
This lesson will assist you in defining your business competitors, in order to make your products and services stand out. You can use this knowledge to improve your business performance and assess the situation in terms of the direct and indirect competitors that may target the same customers as your business.

This lesson will explain how to structure the description about the solution that you are building a business plan upon it.

This lesson will help you define the target market for your business plan, by researching the potential buying audience for your product/service. It will also provide you with information on benefit assessment, in order for the plan to define the outcomes of the business’s actions based on its objectives.
